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Wednesday, July 31, 2013

More lamb in the fresh meat pie – where’s the beef?

By Amy Bellhouse  |  Source: MLA, Nielsen Homescan, Stock & Land

With Australia one of the most significant markets for Australian lamb and beef, Woolworths’s decision to cut retail beef prices by up to 29% for at least six months may raise questions for beef producers. What can we learn from its lamb discounting promotion introduced in August 2012?

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Mecardo information is provided to assist in your marketing decisions. It contains a range of data and views on the current market. It is not intended to constitute advice for a specific purpose. Before taking any action in relation to information contained within this report, you should seek advice from a qualified professional. The information is obtained from a variety of sources and neither Mecardo nor Ag Concepts Advisory will be held liable for any loss or damage whatsoever that may arise from the use of information or for any error or mis-statement contained in this report. 

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