Brought to you by AG Concepts

What is Mecardo?


There is an enormous amount of market information available.  However, it’s often difficult to know what really matters – what is driving the market, what impact will this have on the market outlook?  Most importantly, what does this mean for your business?

Mecardo makes it very easy for you, by filtering what's important from the 'noise'.  Mecardo explains what is driving the market, helps you understand what's important and what it means for you and your business. 

Mecardo is an independent service provided by Ag Concepts Advisory Pty Ltd (ACA), one of Australia’s leading commodity risk management advisors and market intelligence experts. 

Mecardo delivers the expertise of ACA's advisors and other market intelligence experts in a concise, easy-to-read format.

Read more about Mecardo's features

Mecardo information includes:

  • Cattle, sheep, wool and grain markets - all in the one place
  • Market drivers, outlook and trading strategies
  • Webinars and online training
  • Email alerts to new information

Mecardo analysis is

Independent

provided free of influence from outside influence

Expert

analysts have in excess of 100 years’ combined experience in commodity markets, analysis
and risk management

Practical

a focus on ‘What does it mean,
and how do I use it?” for
individual businesses

Holistic

analysis incorporates both physical and derivative markets

Relevant

topics and issues relevant to today’s markets are covered

Accessible

all your market intelligence
needs in one place, available
anywhere and at any time

Meet the team

The Mecardo team includes market analysts, business development and administration professionals.  Complementing this team are a number of leading external market experts, who contribute regular analysis and commentary for Mecardo. 

Internal

Robert Herrmann

Robert Herrmann

Managing Director

Robert Herrmann

Managing Director

Ag Concepts Unlimited

Robert Herrmann is the Managing Director of Ag Concepts Advisory Pty Ltd (ACA), an independent, specialist agricultural advisory service with its focus firmly on the financial enhancement of primary production and price risk management.

The company was established by Robert Herrmann in Adelaide in 1996. With a longstanding background in agriculture, Robert’s commitment was to deliver a high quality proactive risk analysis and management service to clients.

Robert has in excess of thirty years’ experience in agriculture, including eleven years as a senior wool specialist with Elders Ltd advising in the marketing and risk management of agricultural commodities.

Andrew Whitelaw

Andrew Whitelaw

Manager, Business Development

Andrew Whitelaw

Manager, Business Development

As Mecardo’s Business Development Manager, Andrew is responsible for managing both the strategic direction and day-to-day operation of Mecardo.  Andrew has a strong agricultural background with extensive understanding of grain markets and commodity risk management. 

Andrew has a strong background in the grain industry having worked in various roles in grain marketing and logistics both in the UK and Australia with both large and small traders.

Andrew holds a Bachelor's degree in Business & IT from the University of the west of Scotland, and a Master of Agribusiness from the University of Queensland.

Angus Brown

Angus Brown

Senior Client Advisor & Market Analyst

Angus Brown

Senior Client Advisor & Market Analyst

Ag Concepts Unlimited

Angus Brown began work as a livestock market analyst for Ag Concepts Advisory Pty Ltd (ACA) in 2003 after completing an Agricultural Science/Commerce degree at the University of Melbourne.  From early in his career at ACA, Angus has had extensive experience in developing risk management strategies for cattle producers and lot feeders.  Through this work, he has developed a deep understanding of the drivers of the Australian cattle market, which he has successfully transferred to sheep and lamb markets. 

Angus also provides advice to grain growers and consumers on the use of derivatives in hedging strategies.  Angus recently moved back to Hamilton to take a closer interest in the family farm, where he implements his knowledge of markets on a daily basis.

Angus uses his strong analytical and communication skills to provide weekly commentary and analytical articles for Mecardo.

Matt Dalgleish

Matt Dalgleish

Market Analysis & Wool/Livestock Trading Manager

Matt Dalgleish

Market Analysis & Wool/Livestock Trading Manager

Prior to joining Ag Concepts, Matt began his career in 1993 with ANZ Bank as a technical analyst for foreign currency and interest rate markets. Matt progressed onto the currency trading desk, both in Australia and London.

In 2005 he left ANZ to pursue a career in teaching. Matt spent six years in the education sector initially teaching VCE Economics and then moving onto special needs education.

From early childhood, Matt has always had an interest in the agricultural sector. In 2012, he decided to move his family to a hobby farm on the outskirts of Ballarat where he could pursue a more rural lifestyle.

Most recently, Matt worked as a property manager for two local real estate firms in Ballarat. Matt holds a Bachelor’s degree in Economics and Finance from RMIT and a postgraduate degree in Education from Monash University.

External

Chris Wilcox

Chris Wilcox

Principal, Poimena Analysis

Chris Wilcox

Principal, Poimena Analysis

Chris Wilcox is the world’s leading analyst and commentator on the global wool industry. He has 21 years’ experience in conducting and guiding economic research, market intelligence analysis and strategic assessment of key issues in the global wool industry, in a career of over 30 years in Australian agribusiness.

Chris has a number of roles in the global wool industry, including: Chairman of the International Wool Textile Organisation’s Market Intelligence Committee; Executive Director of the National Council of Wool Selling Brokers of Australia; and a Board Director of the Australian Wool Testing Authority. He prepares the International Wool Textile Organisation’s annual Market Information statistics publication and is a member of the Australian Wool Production Forecasting Committee and the Australian Lamb Forecasting Committee.

Chris was Chief Economist at The Woolmark Company and the Australian Wool Corporation for 12 years until 2008 and is now the principal of his own business, Poimena Analysis.

Andrew Woods

Andrew Woods

Principal, Independent Commodity Services

Andrew Woods

Principal, Independent Commodity Services

Andrew has a background in farming. He was raised in the Riverina on Mulberrygong, a property near Hay. After securing a degree in Agricultural Science at the University of Sydney, he spent eight years farming in both northern and southern NSW. A move to wool broking in 1991 saw an interest in market analysis burgeon. Following a stint in Adelaide with Elders in the mid-1990s, he and his family moved to Wagga Wagga in 1997 to start Independent Commodity Services (ICS), with the help of Holmes Sackett and Associates. ICS services a wide section of the wool industry ranging from growers through brokers to traders and exporters. Andrew is the market analyst at ICS.

Jonah Bowles

Jonah Bowles

Senior Agricultural Market Analyst

Jonah Bowles

Senior Agricultural Market Analyst

Virginia Farm Bureau Foundation

Jonah Bowles grew up in rural Hanover County, Virginia where he helped his family raise livestock and small grains.  After serving four years in the US Coast Guard, Jonah returned to Virginia to attend the University of Richmond where he received a degree in Economics.  He became a stockbroker specializing in hedging agricultural products in the commodity futures markets.  His clients included banks, grain elevators, meat packing plants and livestock and row-crop farmers in the United States and Europe. 

In 1999 Jonah joined Virginia Farm Bureau Federation in the position of Agricultural Market Analyst. He publishes a weekly “Commodity Comment” for farmers interested in improving their risk management and market-planning skills. He taught agricultural economics at Virginia Tech in Blacksburg for three years and at Virginia State University for one year.

Jonah resides in Midlothian, VA with his wife Elizabeth.

Augusto Semmelroth

Augusto Semmelroth

Market Analyst

Augusto Semmelroth

Market Analyst

Ag Concepts Unlimited

As an Ag Concepts Advisory (ACA) market analyst, Augusto Semmelroth is responsible for conducting fundamental and technical analysis of livestock markets, and writing the market analysis, outlook and commentaries for Mecardo.  In addition to his work at Mecardo he also manages a trading book of Riemann wool forwards at ACA.

Prior to joining ACA in April 2012, Augusto worked at the University of Melbourne where he was involved in a research project assessing employment relationships in dairy farming. He also gained invaluable practical experience through his involvement in the operations of his family run beef cattle enterprise (located in Brazil and Paraguay).

Augusto holds a Bachelor’s degree in Agronomic Engineering from the University of Sao Paulo (Brazil), and a Master of Agribusiness from the University of Melbourne.

Mecardo information is provided to assist in your marketing decisions. It contains a range of data and views on the current market. It is not intended to constitute advice for a specific purpose. Before taking any action in relation to information contained within this report, you should seek advice from a qualified professional. The information is obtained from a variety of sources and neither Mecardo nor Ag Concepts Advisory will be held liable for any loss or damage whatsoever that may arise from the use of information or for any error or mis-statement contained in this report. 

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